PRIVACY POLICY
Effective Date: August 10, 2026
Equipment NW (“ENW,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, and disclose information when you visit www.equipmentnw.com (the “Site”), communicate with us through the Site, make a purchase through the Site, or otherwise interact with online services covered by this Policy. This Policy applies to information collected through the Site. Our business relationships with customers may also involve information collected through telephone calls, email, text messaging, in-person transactions, equipment purchases, parts purchases, service work, financing inquiries, warranty administration, and other ordinary business activities.
1. Information We Collect
We may collect information you provide directly to us, including:
Name
Company or organization
Mailing, billing, shipping, or physical address
Email address
Telephone number
Information submitted through contact, sales, parts, service, newsletter, or other forms
Information about equipment you own, operate, are interested in purchasing, servicing, or trading
Information necessary to process and fulfill online purchases
Communications and correspondence with us
Transaction, customer-service, and business relationship information
Other information you voluntarily provide
We may also automatically collect certain information when you use our Site, including:
IP address
Browser and device information
Pages viewed
Date and time of visits
Referring pages or websites
Interactions with pages and forms
Cookies and similar online identifiers
2. How We Use Information
We may use information we collect to:
Respond to inquiries and requests
Provide equipment sales, parts, service, and related support
Process and fulfill purchases and orders
Maintain and manage customer relationships
Follow up regarding products, services, quotes, or inquiries
Provide post-purchase and equipment support
Maintain records concerning equipment ownership and customer history
Send newsletters, product information, promotions, or other marketing communications where appropriate
Improve our website, products, services, and customer experience
Analyze website usage and effectiveness
Maintain the security and proper operation of our systems
Comply with legal, regulatory, accounting, warranty, manufacturer, or contractual obligations
Protect ENW, our customers, and others from fraud, misuse, or unlawful activity
We may combine information collected through the Site with information we already maintain about an existing or prospective customer in order to better serve that customer and maintain an accurate business relationship.
3. Cookies and Website Tracking
Our Site uses cookies and similar technologies to operate the Site, understand how visitors use it, improve the visitor experience, and support our customer relationship and marketing activities. We use HubSpot as a customer relationship management and website analytics platform. HubSpot's tracking technology may collect information such as website activity, IP address, online identifiers, pages visited, and the date and time of visits. Where a visitor identifies themselves to us—for example, by submitting a form—website activity may become associated with that person's customer or contact record. Some cookies are necessary for the Site to operate. Other cookies may be used for analytics, functionality, or similar non-essential purposes.
Your Cookie Choices
When you visit our Site, our cookie banner provides options for managing non-essential cookies. You may accept or decline non-essential cookies through the banner. We also support Global Privacy Control (GPC) signals where supported by our website technology. If a recognized GPC signal is detected, applicable non-essential tracking preferences will be handled accordingly. Your browser may also provide controls for blocking, deleting, or limiting cookies. Disabling certain cookies may affect some Site functionality.
4. Online Purchases and Payment Information
Our Site allows customers to purchase certain parts, products, and related items online. When you make a purchase, information necessary to process the transaction may be collected, including your name, contact information, billing and shipping information, order details, and payment-related information. Payment transactions may be processed by third-party payment service providers. ENW does not necessarily receive or retain complete payment-card information processed by those providers. Their collection and handling of payment information is also subject to their own privacy and security practices.
We may use transaction information to:
Process payment
Fulfill and ship orders
Communicate with you about an order
Process returns or other customer-service matters
Maintain business, accounting, and transaction records
Prevent fraud and misuse
5. Information We Receive From Other Sources
We may receive information from third parties in connection with our normal business operations, including:
Equipment manufacturers and distributors
Financing providers
Technology and communications providers
Website and customer relationship management systems
Business partners
Service providers
Shipping and fulfillment providers
Payment processors
Publicly available sources
We may combine this information with information already maintained in our customer records where reasonably necessary to conduct our business or serve our customers.
6. How We Share Information
ENW does not sell or rent your personal information. We may disclose information where reasonably necessary to operate our business, including to:
Vendors and service providers that perform services on our behalf
Equipment manufacturers or distributors when necessary for sales, warranty, product registration, service, or customer support
Financing providers when requested or authorized in connection with financing
Payment processors
Delivery, shipping, and fulfillment providers
Technology, communications, hosting, analytics, or other business service providers
Professional advisers such as accountants, attorneys, insurers, and financial institutions
Government authorities or other parties when required by law or legal process
A successor or acquiring organization in connection with a merger, sale, restructuring, or transfer of some or all of our business
We may also disclose information when reasonably necessary to protect the rights, property, safety, or security of ENW, our customers, employees, or others.
7. Marketing Communications
If you receive marketing email from us, you may unsubscribe using the link contained in the message or contact us using the information below. Opting out of marketing communications does not prevent us from sending communications relating to an existing transaction, purchase, service matter, warranty matter, account, order, or other business relationship.
8. Your Privacy Choices and Requests
You may contact us to request that we:
Provide information about personal information we maintain about you
Correct inaccurate information
Delete information where appropriate
Stop certain marketing communications
Address questions regarding our collection or use of your information
Certain information may need to be retained for legitimate business, legal, tax, accounting, warranty, safety, fraud-prevention, or recordkeeping purposes. Residents of jurisdictions that provide additional privacy rights may exercise those rights as provided by applicable law.
9. Data Retention
We retain personal information for as long as reasonably necessary for the purposes for which it was collected, to maintain our business and customer records, and to satisfy legal, accounting, tax, warranty, manufacturer, contractual, dispute-resolution, and other legitimate business requirements. Retention periods therefore vary depending on the nature of the information and our relationship with you.
10. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no internet transmission, information system, or method of electronic storage can be guaranteed to be completely secure. We therefore cannot guarantee absolute security.
11. Children's Privacy
Our Site is intended for a general business and adult audience and is not directed toward children. We do not knowingly solicit personal information online from children under 13. If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.
12. Third-Party Websites and Services
Our Site may contain links to websites operated by manufacturers, financing providers, social media platforms, vendors, or other third parties. Those websites and services operate under their own privacy policies and practices. ENW is not responsible for the privacy practices or content of third-party websites.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business practices, technology, services, or applicable law. When we make changes, we will update the effective date shown at the top of this page. Material changes may also be communicated by other reasonable means where appropriate.
14. Contact Us
If you have questions about this Privacy Policy, the information we collect, or your privacy choices, please contact us: Equipment NW
Phone: (503) 263-2000
Email: admin@canbyrental.com